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Signs multi-year accord with Major League Baseball.
March 27, 2014
By: Christine Esposito
Editor-in-Chief
Major League Baseball Properties (MLBP) and Church & Dwight(have signed a multi-year, multi-category sponsorship agreement making Arm & Hammer and OxiClean the “Official Laundry Detergent and Stain Remover of MLB”. This marks the largest sponsorship deal for Church & Dwight and the first-of-its kind for MLBP across several categories including fabric, pet and oral care. he multi-year sponsorship agreement includes use of MLB logos, official sponsorship status, and team rel...
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